A plant-powered laundry detergent scented with certified organic eucalyptus dives and geranium essential oils. Lifts stains and odours from everyday wash and delicate fabrics alike, working effectively at any temperature — leaving clothes genuinely clean, soft to the touch, and lightly perfumed with cool, calming green notes.

Why we made it

Laundry has the highest skin-contact factor of any cleaning application: clothes sit against your skin all day, and synthetic detergents commonly contain parabens and synthetic Parfum—both flagged for hormone disruption during prolonged skin exposure. Synthetic laundry powders also build up on cloth over time, trapping odours. We used soapwort and coconut-derived bases because they clean without residue and naturally preserve themselves—no synthetic fragrance or chemical cocktail needed.

What's inside

• Soapwort and coconut-derived surfactants – actual cleaning, no buildup
• Eucalyptus dives oil (eucalyptus dives) – natural antimicrobial, crisp
• Geranium oil (pelargonium graveolens) – balancing, gently floral
• Free from synthetic Parfum, SLS, MIT/CMIT, parabens, phthalates

Perfect for

• Daily washing and delicate fabrics without compromise
• Baby clothes and sensitive skin
• Anyone tired of the stiff, perfumed feeling of conventional detergent
• Families concerned about hormone-disrupting fragrance compounds in laundry care

How to use

Add directly to your washing machine drawer. Use the dosage guide based on load size and soil level. Works on 30–90°C washes.

The promise

Vegan. Cruelty-free. Plant-powered. Made in the UK.